Client
Silver Story by Chelna is a premium 92.5 sterling silver jewellery brand based in Ahmedabad, founded by Miss Chelna Gadhecha, who envisioned a brand that reflects timeless elegance and classic craftsmanship. We partnered with the brand from the very beginning, developing its brand name, visual identity, and creative direction.
Behind the Logo
The name "Silver Story" represents the belief that every jewellery piece carries a story of memories, milestones, and personal expression. By adding the founder's name, "by Chelna," the brand gains a personal signature, building authenticity, trust, and a deeper emotional connection with its audience.
The logo is inspired by Chelna's love for vintage jewellery aesthetics. At its core is a graceful 'S' monogram, enclosed within an ornate ornamental frame that echoes the intricate detailing found in heirloom jewellery and antique craftsmanship. This combination creates an identity that feels luxurious, timeless, and distinctive while remaining relevant to a modern audience.
Color
The royal purple and warm gold color palette reinforces the brand's premium positioning. Purple symbolizes sophistication, creativity, and exclusivity, while gold represents elegance, quality, and enduring value, together creating a rich visual identity that complements the beauty of sterling silver jewellery.
The Campaign
Oxidised statement pieces on model — a single, regal atmosphere carried across the brand's advertising.
Stationery
The crest carried into the things guests hold — an exhibition invite and a foil-edged visiting card.
Social
A nine-tile Instagram grid engineered as one composition — brand tiles, portraits and product shots interlocking so the profile reads as a single considered layout, not nine loose posts.
